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Bracewell’s trademark lawyers use personal insights drawn from experience working in-house to counsel clients on every aspect of U.S. and international brand protection. Chambers USA 2016 applauds our “strong clearance, prosecution and enforcement capabilities,” and clients tell Chambers USA we are particularly known for counseling on “branding and advertising issues related to product launches,” and for assisting those in the technology, media, retail, telecommunications, finance, and energy industries. We have marked experience in high-volume searching and clearance, as well as high-volume prosecution. Our lawyers also help clients develop trademark enforcement programs, which focus on the identification and elimination of trademark infringement with a minimum of expense. Our practical experience includes reviewing proposed new brands and advertising campaigns to ensure maximum protection against trademark infringement and  false advertising claims; advising clients on cutting-edge Internet issues relating to trademarks, unfair competition, false advertising and copyright infringement on the Internet; and assisting clients with designing programs to prevent counterfeiting. Our lawyers have significant experience in litigating trademark matters before the Trademark Trial and Appeal Board and federal courts across the U.S. In addition, we regularly assist clients with international infringement matters in administrative bodies and courts around the world.


Recent Notable Matters

Houston Independent School District represented largest school district in Texas in significant trademark infringement action resulting in a favorable district court ruling, and 5th Circuit affirmance

Fortune 500 Logistics and Technology Company advise on trademark prosecution, counseling and enforcement matters

HTC Corporation trademark clearance support for all new mobile devices including cutting-edge virtual reality headset and features, as well as providing counsel and supported the launch of the company’s first multi-million dollar global advertising campaign

Opportune LLP general trademark prosecution and counseling for the leading global energy consulting firm

BJ Services Company advise on a high-volume of trademark clearance and prosecution related matters as the company develops and launches a multitude of new products in the US and Canada

San Antonio Shoe, Inc. advises on global trademark counselling, prosecution and enforcement matters as well as file patents for new products in the retail apparel sector

Multinational Consumer Electronics and Video Game Company Advise on trademark counseling, prosecution and enforcement matters. Recently successfully assisted in several TTAB matters.

Apache Corporation — all aspects of trademark clearance, prosecution and enforcement. Recently assisted with branding and brand protection for one of the most important oil and gas discoveries

NCI Group, Inc. trademark counseling and prosecution for the company’s engineered metal building systems