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Webinar: Creating a Successful Media Relations Strategy

About This Event

Tuesday, February 4, 2014
1:00 pm - 2:30 pm ET

Partner Frank Maisano will present a webinar titled, "Creating a Successful Media Relations Strategy."

This live webinar will help participants understand the social-media and “never off” media context in which we live and how media relations can tie directly in with legal and even government relations challenges. Also covered will be the essential elements to being prepared, including: developing key messages for your organization, creating core media materials, understanding the role of new media in your preparations, the value of developing media relationships, and the many forms of media outreach available.